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4 Major Challenges Facing The Luxury Market In 2024, And ... - Forbes
WebJun 24, 2024 · Line extensions refers to the process of expanding an existing product line. This is when a company with an established brand introduces additional items in a product category. The company uses the value of the existing product to market and introduce new choices to consumers. The goal of line extension is to satisfy a refined customer … WebWith reference to the core value of luxury brands, Dubois et al. (2001) claim that consumer perceive six luxury-specific characteristics: excellent quality, very high price, scarcity and uniqueness, aesthetics and polysensuality, ancestral heritage and personal history, as well as superfluousness. toast back end login
What Is Brand Extension? Definition, Types and Examples
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